The Joy of the Physical in the Digital Age

Event Time

Originally Aired - Monday, October 24 3:00 PM - 3:30 PM

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Event Location

Location: Innovation Stage 1 (N4560)

Event Information

Title: The Joy of the Physical in the Digital Age


The things we touch mean more to us. In this session you’ll learn how haptics affect our relationship with packaging and printed materials. Multisensory packaging is the most likely to attract customers. On this journey, design strategist, Vicki Strull will guide you down a path to discover how the power of touch changes the way we think, feel, and behave and ultimately, influences how we spend our money. Since print can be a physical manifestation of a brand—and our perception of it—you’ll be armed with information to help you rethink how the physical quality of packaging drives brands. 

Type: Innovation Stage